AAROH Group is a multidisciplinary organization developing the future of regenerative living through design, neuroscience, and hospitality. Its companies span architecture, wellness, modular production, culinary innovation, media, and education — forming a vertically integrated ecosystem that merges scientific research with timeless craftsmanship.
NOURA Architecture Studio – Architectural master planning and sacred-geometry design (partners: Kohlbecker + Kawa).
ELAIA by Beverly Hills Interior – Astronomy-inspired luxury interiors (partner: Kenneth / Beverly Hills Interior).
Sunoom Theory Lab – Ongoing research on spatial psychology and environmental design.
Immersive sanctuaries blending science, sound, and nature.
Flagship properties: Villa Sunoom (Tuscany), AROHA Utah, Kenya Wellness Campus, Anguilla AROHA Resort, AlUla x The Escapist (2026), Abu Dhabi – Al Maryah Tower, Montenegro, Zanzibar.
Affordable, sustainable, design-driven stays for modern explorers.
Includes Hotelito Utah (Ticaboo Lodge) and Aroha Hideaways (off-grid modular units).
AAROH Spa – Core spa brand integrating Bhumi Huts architecture.
Bhumi Huts – Modular spa-hut production system.
Sodashi Spa (Cave Spa) – Chakra- and sound-based experiences.
Holosophy Gym Labs – Biohacking and performance diagnostics (partner integration).
Hypoxic Training Studio – Oxygen-modulation fitness systems.
Manufactures Bhumi Huts, Aroha Hideaways, and Villa Modules.
Works with regional fabrication partners; AAROH retains design IP.
Includes Oraya, Art Walks, Artisan Library, Material Library, and the Innovation Lab for solar, acoustic, and kinetic art.
Core Concepts
Palms + Stix Kitchen (Tuscany) – Flagship teaching kitchen.
Apothecary Restaurant – Healing gastronomy & fermentation.
NeuroAlchemy Bar – Tonics, elixirs, and adaptogenic beverages.
Chef’s Table Experiences – Interactive culinary and nutritional education.
Signature Products
AAROH Water – Mineral-balanced and energetically charged water line reflecting Sunoom principles.
Shemin’s – Conscious café and wellness-food brand offering daily nourishment with AAROH recipes.
AAROH Olive Oil & Elixirs – Functional food and wellness tonics produced at Villa Sunoom.
AAROH Furniture Collection – Hand-crafted, sustainable pieces.
Aroha/Aaroh Clothing – Conscious apparel & retreat wear.
Ritual Cards – Morning & Wellness education decks.
The Escapist Collective – Concierge, tastemaker events, and live entertainment.
The Escapist Neurowellness – Co-curated retreats with Aroha.
The Escapist Live Show – Music, DJ & performance-based entertainment.
Soul Shifters HR Office – Global practitioner recruitment & training.
Programming Division – Event schedules, symposiums, and community programming.
WAWW Publishing – What A Wonderful World Magazine, WAWW Wellness, Borderless Travel Guides.
Brand Advisory & Event Production – Strategy for luxury, travel & wellness brands.
AAROH Academy – Hospitality, design, and wellness education; speaker series and certifications.
AAROH Online Platform – Courses, workshops, and global retreat access.
Holosophy Class Studio – Physical + digital biohacking and movement studios.
AAROH App – Daily ritual guidance, AI habit tracking, and community connection.
AAROH Business Centre – Finance, BD & partner coordination.
AAROH Community Hub – Practitioner network and alumni forum.
AAROH Kids Club – Family and youth wellness education.